I dont think you need to nail down one "tagline or catch phrase". What is important though is creating a brand and experience. If you want to go with the wave, beach, surf theme than that could be really cool. Calling conversations or groups "waves", or people "surfers" or something could be cool. It makes your product have a unique look and feel, and it can make simple things more fun/interesting. Posted on: June 17, 12:00 pm
The link below is a new "How It Works" infographic that we put together to help better describe the concept of the site. The most important thing we are interested in knowing is if the infographic does what its supposed to. Thoughts? The second goal of this graphic, is to get your opinions on which
looks like we got cut off. ...which color orange is preferred. Thanks for all the help Posted on: June 15, 12:15 pm
The shade of orange looks best in the second one, in my opinion. I think the gray text blocks under the boxes is very hard to read. Black would probably be better. More importantly, great job. This is a very clear way to describe the site to a new visitor. Posted on: June 15, 1:26 pm
Thanks! You are now the 3rd person that mentioned the light grey text, so we will definitely darken it. Posted on: June 15, 1:31 pm
I agree with John that the second orange looks best and that the grey type needs to be darker. Also, I think the black color in the images is really overpowering/distracting. I think you should lighten it up, it will be easier to look at.
Also I love the design of the "Tipping Point" bar in the third picture. I think the colors, gradients, and emphasis are all done beautifully. If you are looking for how to improve any of the design I would base the look/design decisions off of that bar. Seriously the fonts, sizes, gradients and subtle shadows give it just enough depth to really look professional.
Last, the font that you have for your logo and the "How It Works" headline throw me off. I think the angular boxy slants of the letters reminds me of a kids construction toy or do it yourself home improvement kind of site. I think something softer and more round might look really nice. I would try the fonts Arial Rounded or Lucida Grande (some version of those fonts). They may or may not look good, but they were the first two that came to mind.
I hope this is helpful and I explained what I was thinking well enough to understand. If not I'd be happy to talk about it more.
Also, we are working on our slogan to help new users identify with us and understand the value we bring to the table. So far, we are honing in on: "Trample the deal, lower the price" What does that mean to you the first time you read it?
I like the slogan because it's short and fits with the brand, but also conveys the idea of your tipping points price model. That might just be because I know about the tipping points, though. Posted on: June 7, 1:25 pm
Yeah I actually really like the slogan. It pretty much sums everything up in a nice catchy way. Makes me want to trample stuff. - Dave Posted on: June 7, 5:36 pm
Run with the herd, trample the price!
It's perfectly descriptive, and it sounds cool! Posted on: June 14, 1:34 pm
And as a result of that blog post, we are meeting with Fred Wilson and Union Square Ventures in NYC sometime next week. Moral of the story = kickstarter is awesome, get your stuff out there. Posted on: May 30, 12:14 pm
Question: Right now the site is viewable to the public, should it stay that way or would this site be more valuable if it was private and we added an option for separate accounts for invited investors/individuals/mentors to join and view it? Advantages? Disadvantages?
I think visibility should be the ultimate goal. I vote to keep the feed public. Vconnect for example is invitation only (for now anyway) and this could possibly be beneficial (though I'm struggling to see all the reasons why). Also, think of those who stop by to read updates but don't currently work for a startup. They would be excluded from the activity, thus reducing the chances they become infected to become more entrepreneurial. Long answer for this short-form platform. Posted on: April 27, 4:58 pm
Definitely make this puppy public - more potential to spread, more incentive to post. btw - UNY Startups rocks. Posted on: April 27, 6:22 pm
Thanks for the support guys. Honestly, all of the entrepreneurs in Upstate pump me up. Posted on: April 27, 7:11 pm
Agreed with Brand-Yourself. Keep it open. Posted on: April 28, 6:24 am
Not that it matters, but I fifth this notion. Posted on: April 28, 9:44 am
I agree as well. Keep feed public but membership remains invitation only for now. Important to maintain student startup based because that's the motivation behind the site, correct? Posted on: May 5, 6:22 pm